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Is measuring the value of your Web site a concern for you?

  • Are you struggling to understand how Web site Return on Investment (ROI) can be created or how to make this applicable to your site?
  • Can you assess how well the site is reaching and connecting with your preferred target audiences?
  • Are you counting hits and struggling to understand the value, effectiveness and impact of your site?
  • Unsure what steps you should take next?
  • Puzzled about how to measure social media and Web 2.0?

Then this seminar is for you.

Boost Your Web Site's Impact, Effectiveness and ROI with Web Analytics is a unique seminar that distills and presents the experience and practical know-how of web site analytics experts. It has been tailor made to address the specific issues of web sites that are content-rich and non-ecommerce, such as those of the public and non-profit sectors, or the investor relations, public affairs or product information sections of corporate web sites.

Boost Your Web Site's Impact, Effectiveness and ROI with Web Analytics is a comprehensive, thought provoking and practical seminar. We designed it to get you up to speed and immediately able to apply the tools and techniques necessary to measure the performance and effectiveness of your web site. The insights gained will help you to ensure that your organization’s online initiatives are client-focused, outcome driven, efficient and effective.

Register Now

Key Benefits of attending this event:

  • Get exposed to leading edge thinking presented in a practical, “how-to” style so that you can immediately apply the lessons learned.
  • Learn how to measure the outcomes, as opposed to outputs of the web channel.
  • Discover how to succinctly report metrics and performance indicators that crystallize senior management attention.
  • Work through and participate in real world performance measurement case studies.
  • Gain a thorough understanding of best practices to measure and report on site impact and performance.
  • Find out how to become more client focused by listening and responding appropriately to their needs.
  • A unique opportunity to learn the latest strategies in how to measure, track and improve the performance of your content-rich web site.

Who Should Attend?

  • Membership, marketing, communications and executive directors of associations, non-profit organizations, the public sector or educational institutions.
  • Marketing, product management, communications, external relations or investor relations managers.
  • Intranet or extranet managers, who may be in human resources, customer service or dealer support.
  • Web site editors, information architects or content managers tasked with evaluating, assessing improving content effectiveness.

Register Now 

Shortcuts

> Registration Information

> Are you a WAA member looking for the WAA discount code?  Send an email requesting the code to info AT boostwebsiteimpact.com with your name & your organization's name, that you're a WAA member, and we'll send back your Discount Admin Code.

Presented by:

"You presented a comprehensive overview of Web analytics and clarified what I had started to be exposed to on the job as a new Web analyst. I returned to the office with plenty of new ideas and suggestions for improvement. The case study and examples reinforced the content of the seminar very well."
J. Emanuele
Web Content Co-ordinator and Metrics Analyst
Petro-Canada

"You gave us clear and objective information that was immediately operational. We are now better able to identify, reach and engage our key stakeholders, and have developed metrics to demonstrate our effectiveness at doing so."
Conrad Bellehumeur
Director of Communications
Canadian Biotechnology Secretariat

> After the seminar, you'll need to unwind, or maybe you want to keep talking Web Analytics.  Attend Web Analytics Wednesday Toronto. Sign up here for this November 14 evening event.