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About the Presenters
Alex Langshur – biography
Alex Langshur, President, PublicInsite. Mr. Langshur is a cofounder of PublicInsite, and is co-chair of the Web Analytics Association Public Sector Metrics Committee. He is a recognized expert in the use of benchmarking and web analytics to create richly detailed profiles of customers and stakeholders. His expertise is used to assist clients improve user satisfaction, foster site loyalty and generate desired outcomes. Mr. Langshur is also pioneering efforts to adapt private sector web channel performance measurement frameworks to the unique challenges of the public sector context. He has been invited to present at conferences worldwide, has been called upon as an expert speaker for radio and print media, and has been frequently published in journals and magazines. Mr. Langshur has lectured often on the subject of egovernment and has been cited for the exceptional quality of his seminars and training programmes.
June Li – biography
June Li, Managing Director, ClickInsight. Ms. Li is the founder of ClickInsight. She has over twenty years of e-business, marketing, logistics and sales experience, and specializes in developing continuous improvement strategies that realize measurable results. Her diverse experience affords her a unique capability to interpret data and foster performance improvements across a wide variety of industries. Through her work with usability, internet sales and marketing associations, Ms. Li promotes adoption of Web analytics as a business optimization process, facilitating the sharing of success stories to shatter the myth that Web analytics falls within the purview of technical, not business people. Ms. Li is a member of the Web Analytics Association, an instructor in Web analytics at the University of Toronto Professional Learning Centre, Faculty of Information Studies, and on the Advisory Committee of the Web Analytics program at the University of British Columbia.
For more informationAbout PublicInsite
PublicInsite brings the discipline of performance measurement to the management of public sector and non-profit websites. We help clients to understand the impact and effectiveness of their webbased initiatives through unique tools that are non-technical, management-friendly and designed to integrate with existing corporate reporting and accountability frameworks. We help clients to assign dollar values to websites, evaluate if desired outcomes are realized, and track stakeholders use, take-up and reaction to programs, policies and communication initiatives. Find out more about PublicInsite by visiting our site, www.publicinsite.com.
About ClickInsight
ClickInsight Corporation is a leading specialist in web analytics helping business owners and entrepreneurs fully leverage the Internet to substantially grow their business. We provide online marketing optimization and web analytics consulting services in two ways, as a guided program, The Online Breakthrough Program™, or customized hands-on help. Find out more about ClickInsight by visiting our site, www.clickinsight.ca.
